Gelato Gelato Komatsu, which has multiple stores in Ishikawa Prefecture, was tasked with renovating the entire store and creating a visual identity to rebrand as G&Ness Crepes amid the COVID-19 pandemic. Within a limited budget, we created a unified key visual by overlaying shina plywood on the existing store. By unifying the store with a gentle design, from the renovation of the store facade to the product displays, the store conveys the warmth of the owner.