After carefully examining the concept and message of je prends ça, a select shop offering delicious sweets primarily from the Hokuriku region, we worked on the design of the brand website, focusing on the packaging. Through extensive dialogue with Masaaki Nozaki, Managing Director of Nozaki Bussan Co., Ltd., which operates je prends ça, and je prends ça Director, we formulated a mission that will serve as the core of je prends ça's future activities based on je prends ça's past activities. Starting in 2022, project members shared their ideas and the world they aim to achieve as a team to operate je prends ça. The key design of the website was based on the current state of a "store that expresses the joy of choosing," and we wanted to ensure that it was also a fun readable medium that communicates the appeal of sweets. With this in mind, we designed the website to resemble an information media/bulletin board. Furthermore, the "Je Prends ça Concierge," released at the same time, offers a service that meets various customer needs by analyzing the moods associated with eating and giving sweets selected primarily by Masaaki Nozaki, je prends ça Director, through segmentation and parameterization.