Still new 400 years from now. Kanazawa, the castle town of the Kaga domain with a million koku of rice, is a city where the culture of tea and other Japanese sweets is alive and well throughout the city. Morihachi, the oldest Japanese confectionery shop in the city, celebrated its 400th anniversary in 2025. Since its founding in 1625, the shop has traversed multiple eras, while still remaining flexible and adaptable—this attitude is symbolized by its 400th anniversary slogan, "Still new 400 years from now." Its signature confection, "Choseiden," was created during the feudal era as a gift to the Maeda clan, the feudal lords of the domain. Carrying on this spirit into the present day, Morihachi has adopted the slogan "Still new 400 years from now," clearly demonstrating its commitment not only to preserving tradition but also to "continually updating" itself. To mark this milestone year, MiKS was responsible for planning the displays for two stores in Higashi Chaya District's Niban-cho and Sanban-cho. The art direction for the entire project was handled by Morihachi's young proprietress, Chisato Nakamiya. Certified as a "Japanese Confectionery Expert" by the Japan Wagashi Association, she is not only a young proprietress and artisan, but also a director with a flexible perspective, looking ahead to the future of Morihachi. We felt that the store, located in Kanazawa's Higashi Chaya District, a tourist hotspot, required a different function than the main store. Working with young proprietress Chisato Nakamiya, MiKS positioned the store as a place where customers seek an instant experience, where customers choose by taste rather than by careful selection. We deliberately narrowed the number of products and their visibility, and redesigned the flow of the sales floor and the eye's gaze. The newly redesigned product posters use vertical writing, which blends in with Japanese lifestyle, and are designed to subtly convey a "Japanese-ness" to international visitors. Additionally, English text is used to succinctly convey the flavors and characteristics of the Japanese sweets. We maintained a consistent design philosophy, allowing the "Japaneseness" to ooze out rather than emphasize it. Furthermore, to visually convey the changes in the finest Japanese confectioneries—which Morihachi has treasured for many years and which could be considered works of art—key visuals were created for each of the four seasons: spring, summer, fall, and winter, and the store signage was designed to change with the seasons. MiKS's role in this project, under the direction of young proprietress Nakamiya Chisato, was to translate Morihachi's history and spirit into a contemporary sensibility. Rather than destroying tradition, the goal was to keep the basic structure intact while flexibly updating the way it was presented and communicated. MiKS interpreted this project as the role entrusted to them: to stand between Morihachi's past and future, reweaving the space, displays, words, and information, and embodying, step by step, the slogan, "Even 400 years from now, it's new."