We designed the "studio STAY" brand, which was launched with the desire to increase the number of wonderful hotels where the hotel, hotel staff, and guests create the hotel together by getting to know the people who work there better. Hotel Miruzo, the editor-in-chief and hotel influencer, continues to report on hotels around the country. In addition to job listings, the magazine actively writes columns related to the hotel industry, aiming to be a media outlet where people from fields other than hotels can learn about the "passions" and "concepts" of the hotel. The studio STAY logo design is based on the premise that "people from various positions are involved in a hotel," and expresses flexibility and imperfection by not limiting the elements used in the logo to a single one. It is inspired by the black frame used on the web, which represents "a hotel box that creates a stay."