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2023
Client
ArchTank Yasumasa Hayashi
Creative Director
Tsutomu Yoshizaki
Logo Designer
Kazu Kumagai (ArchTank) + Tsutomu Yoshizaki
ArchTank, a Yokohama-based architectural creative team, was responsible for the creative direction of Yasumasa Hayashi's web production and other output when he started his own business. Through dialogue, we resolved the issue of "preferring not to rely solely on past performance, as in the case of architectural firms," by organizing information around the keyword "bulletin board." ArchTank partners with both domestic and international players and is characterized by a wide range of output beyond architectural design. We aimed for a website that would function like a bulletin board, handling information from events to publications in parallel. With Tsutomu Yoshizaki joining ArchTank, we were able to encompass not only visual information such as creativity and design but also the manufacturing of "architecture," enabling us as a team to propose solutions for any project. ArchTank's website was a project that allowed us to understand each other's professional fields, both as an organization and as Yasumasa Hayashi. We explored and created the design while holding repeated interviews about the direction we wanted to take, which allowed us to understand each other's professional fields.
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