Dining Puzzle, a new restaurant opening in Otomo, Kanazawa in February 2025, is offering a new bento brand called "BENTO by Dining Puzzle." MiKS is involved in the branding process, focusing on art direction, including naming, concept creation, package design, and visual strategy. The client wanted to create bento boxes that would gently support the body, supervised by a nutritionist. While discussing what to emphasize, we proposed using persuasive numbers. In a society where many people choose their food based on ingredient labels, we deliberately prominently featured the numbers to categorize each bento box by its characteristics. For the mainstay bento boxes, Muscle Bento, Beauty Bento, and Intestinal Health Bento, we used easy-to-grasp pop colors and low-context illustrations. The store space, designed by Yosuke Kataito (nine design studio), features a clean, refined design with a gray base and stainless steel accents. Signage accentuates the brand icon, creating a store space that effectively showcases it. The corner icons used in the logo, which represents both customers and staff as puzzles, are used throughout the design, and the store itself is expressed as one of the pieces that make up the store. We look forward to continuing to improve our product lineup and other aspects, and making the store even better in the future.