Kanako Kawaguchi, the founder of GOOD4LIFE 36CAFE, a coffee stand based in Kanazawa City, has relaunched the sweets line "GOOD4LIFE 36SWEETS" under the name "GOOD FOR LIFE." We handled a wide range of designs, including the photovisual logo, brand purpose, packaging, and website, for the line. GOOD FOR LIFE is a sweets brand committed to using 100% organic ingredients, with the motto "Make organic an option." Their donuts, muffins, and cakes are a popular brand that always sell out at their stores. Until now, the distance between maker and customer was close, allowing for face-to-face sales, but as the business grew, this became more difficult. Therefore, we developed a design that allows for face-to-face communication with customers, maintaining a consistent brand image. Like the sweets they make, the logo design is simple and free of unnecessary elements, somehow expressing the organic philosophy. The design is designed to clearly convey the meaning of the words "GOOD" and "LIFE," and pink and gray are used as the brand's signature colors to express kindness.