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2021
Creative Direction
Tsutomu Yoshizaki
We designed and sold "HAVE A GOOD CHAI," a craft chai by Tsutomu Yoshizaki, president of MiKS inc. Based on the concept of "Enjoy Chai!", Yoshizaki created his own blend of chai, inspired by the lack of opportunities to casually enjoy authentic chai. To make it more accessible to everyone, he created a video on how to make it, and added soy milk to the recipe, creating a casual feel. The HAVE A GOOD CHAI logo depicts Yoshizaki wearing glasses and waving. Currently, the brand is available at cafes in Ishikawa and Nagano prefectures.
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