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2023
Client
Tachinomiya Co., Ltd.
Creative Director
Tsutomu Yoshizaki
Interior Designer
Tsutomu Yoshizaki
Architectural Design
nine design studio
Construction
magneto / 7.NANATEN Co., Ltd. / Horaisha Co., Ltd.
Illustrator
Nagokatsu
Photographer
Tsutomu Yoshizaki
We were involved in the planning and creative direction of "Hi Cheeese!", a cafe-centered complex with the theme "Mothers' Smiles Make Children Shine," which opened in Nonoichi City, Ishikawa Prefecture, covering the entire project, including total design, interior design, signage design, and web design. To create a space with more flexibility than a typical cafe, we planned content around the theme of "Work and Play." One of these concepts, "MADE in LOCAL," involves local ingredients being made by local players and then delivered to areas outside the area. A cheesecake was developed that attempted to create a virtuous cycle, and MiKS designed the packaging and accompanying paper apron leaflet. The visuals for the facility, which targets mothers and children, used vivid yellow as the key color from the interior to the exterior, attempting to create an image through color.
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