JOG is a plant dyeing brand that combines grapes, a specialty of Takamatsu, Kahoku City, Ishikawa Prefecture, with the thriving sewing industry in Kahoku City. JOG, which combines Kahoku City's specialties, is made by extracting pigments from unnecessary leaves and branches, dyeing them into cloth, which is then dyed by a dye artist and finished into a product by the sewing team at Kitani Co., Ltd. The product expresses the journey of the grapes, and this journey is expressed in a movie and logo.