Koza district, Okinawa City, Okinawa Prefecture. Based on the concept of "a place to listen to the voice of the heart and pursue your passion," we worked on the direction and design of the visual identity for "Koza Startup Shopping Arcade," an open innovation hub that brings together ambitious people from both within and outside the prefecture. Aiming to create businesses with sustainable growth, the project supports new businesses by providing office space, hosting seminars and networking events, and providing business creation support from experienced entrepreneurs and experts. The catchy image is brought to the forefront by the purple color that represents the "purple soul" of Okinawan music, which was popular in Koza in the 1970s and 1980s, fostering the atmosphere of Koza's neon music culture. Furthermore, pop typography was used to express the "street feel" of the Koza district's streets, and various tools, such as the shopping arcade flags, were dyed purple with a pop logo.