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2024
Client
Je Prends Ça, a select confectionery shop (Nozaki Bussan Co., Ltd.)
Artwork
Yuri Minagawa
Art Direction
Tsutomu Yoshizaki (MiKS inc.)
"je prends ça PREMIUM" is a premium line from Kanazawa-based confectionery wholesaler Nozaki Bussan.
The "Double Sable," packed to the size of a paperback, is a special baked confectionery made with ingredients from the Hokuriku region, Tomitsu Kintoki sweet potatoes and Echizen ginger, allowing you to fully enjoy their rich flavors. The sleeve-shaped packaging design evokes the sense of discovery and excitement of picking up a book.
The graphics feature the work of Yuri Minagawa, a dyeing artist known for her vibrant yet delicate colors. The packaging, created in collaboration with Minagawa, stands out vividly against the often cloudy Hokuriku landscape, vividly reflecting Kanazawa's rich confectionery culture.
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